Selected ingredient
Alcohol
Alcohol can be found across the board in personal skin care products from cleansers to body washes.
GRAIN AND DENATURED ALCOHOLS ARE INCORPORATED INTO SKINCARE FOR VARIOUS REASONS:
Preservation – A product that contains 20% or more alcohol is "naturally” preserved due to its high alcohol content in relation to the product's overall volume.
Solvents – Assist with solubilising ingredients, usually ones that don’t mix with well with water to create a smooth cream, serum or liquid that doesn’t separate.
Astringents – Alcohols in products like toners can tighten the skin and refine pore size.
Penetration – Alcohols can assist with enhancing absorption of ingredients to the deeper layers.
Fast drying – Alcohol readily and easily evaporates so it works well in products like hairsprays.

